Routine Natural Deodorant

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Mar 18, 2019

Make healthy choices!

We love offering this fantastic product! We have been offering this product since 2016 and are simply blown away with the amazing results and want to share all the benefits this product has to offer – including some new formulas we want to rave about!

Routine is the most effective natural deodorant ever made!

Routine’s effectiveness and commitment to maintain a deep connection to local community has resulted in a word-of-mouth, highly sought-after destination product with a loyal fan following. Ethically-crafted with the health of the planet and its roommates as priority, Routine was created by sisters Neige and Pippa at the base of the Rocky Mountains in beautiful Calgary, Canada.

Routine is and will always be proudly manufactured in Canada.

We’ve got you covered with a deodorant for every body type and scent preference- 13 scents and 5 formulas including vegan, sensitive skin (baking soda free), and activated charcoal.

Routine contains only clean, wholesome ingredients. No nasty aluminum zirconium. No aluminum chlorohydrates. No parabens. No triclosan. No propylene glycol.

Routine is applied with clean fingers. They’re only armpits, part of your body, and it is okay to touch them!

Each jar last 3-6 months with regular use (shelf life is 12 months once opened).

Tested on friends, never animals.

5 Formulas? How to choose?

This is very much a question of personal preference, however all three formulas control odour for the majority of people. Here are a few notes for each formula:

Vegan Clay Formula

Sexy Sadie, Lucy in the Sky, Johnny’s Cash, Cat Lady

Original vegan formula (does not contain beeswax)
Consistency varies with temperature changes (becomes very soft in hot weather, hard in cold weather but is always effective)
Clay naturally absorbs sweat
Cat Lady is a new scent with minimal baking soda and therefore excellent for sensitive skin!

Beeswax Formula

Blackberry Betty, Maggie’s Citrus Farm, Bonnie n’ Clyde (unscented)

Consistency does not vary as beeswax acts as natural stabilizer (beeswax is from Alberta’s own Nixon Honey)
Scented with edible, organic flavour oils
The omission of clay lends itself to a sweet, less earthy scent

Clay & Beeswax Formula

Like a Boss, Sweet Jane, Napoleon’s Dynamite, Bonita Applebomb, A Girl Named Sue, The Curator AND NEW Reuben and The Dark & Stormy!

Consistency does not vary as beeswax acts as stabilizer (beeswax is from Alberta’s own Nixon Honey)
Creamiest consistency
Like a Boss & Reuben :our strongest formulas yet
A Girl Named Sue: our sensitive skin formula (contains half the baking soda in a beeswax and clay formula!)
The Curator: our extra sensitive skin formula (contains no baking soda in a beeswax and clay formula!)

Sensitive Skin Formulas!

Baking Soda Free & Reduced Baking Soda options

The Curator, and baking soda free: Sexy Sadie, Johnny’s Cash, Blackberry Betty as well as A Girl Named Sue with half of the normal baking soda! *NEW – Cat Lady vegan beeswax formula with minimal baking soda!*

Baking soda is replaced with dietary magnesium (a mineral that if you’re not getting enough of, can cause your sweat to smell worse! As it happens, topically, magnesium works like a charm.)
Magnesium aids in relaxing the armpits, which in turn, fends off those woeful stress sweats!

Sensitive Skin Activated Charcoal Formula

SuperStar, Moon Sisters

Just a touch of baking soda for added deodorizing- just enough to keep most sensitive skinned people from getting irritation.
Contains activated charcoal to detoxify and neutralize pH, magnesium to reduce stress sweats, and prebiotics to keep your skin healthy.
Contains dietary magnesium.

FAQS

What routine is best for sensitive skin?

Of course, we have to give our good pal baking soda credit. It is an amazing natural product, deodorizer and the star of our original wellloved formulas (which will always be available). The thing is, baking soda is alkaline and for some people, at certain times, it can throw off their pH balance, in turn causing skin sensitives. This is why, for our friends with sensitive skin, we have created four new deodorants (The Curator, and baking soda free: Sexy Sadie, Johnny’s Cash, Blackberry Betty) in which baking soda is replaced with dietary magnesium – a mineral that if you’re not getting enough of, can cause your sweat to smell worse! As it happens, topically, magnesium works like a charm and makes our new formula just as effective as the original routine. Another benefit of magnesium: it aids in relaxing the armpits, which in turn, fends off those woeful stress sweats! SUPERSTAR is also for sensitive skin with only a touch of baking soda for added deodorizing- just enough to keep most sensitive skinned people from getting irritation. It contains activated charcoal to detoxify and neutralize pH, magnesium to reduce stress sweats, and prebiotics to keep your skin healthy. Magnesium is a frontrunner in the health and wellness world and we’re excited to help you get your daily dose!

I’m Pregnant/Breastfeeding.

Blackberry Betty, Sweet Jane and Bonnie n Clyde (unscented) were formulated for pregnant and breastfeeding women in mind, as they contain no essential oils. While Routine believes all of their scents to be safe as all ingredients are researched, it is recommend that pregnant and breastfeeding women contact their primary care provider before using any herb or essential oil.

How much do I use?

With Routine, less is more. Routine suggests trying a pea sized amount as this is adequate for the majority of people. Try this amount and increase or decrease based on how it works for you.

What’s the best one if I’m supa stinky?

Choose Like a Boss or SUPERSTAR – our newest formula which combines dietary magnesium, activated charcoal, prebiotics, and a touch of baking soda (a dose so low it dose not cause irritation in sensitive skin types).

I’m a heavy sweater.

Choose a formula that contains clay (all formulas except the beeswax formula) as the clay naturally absorbs sweat. You will still sweat a little as the clay is not bioavailable so it absorbs sweat topically, not into your body, but we think this is healthy!

Can children use routine?

Yes! Kids love routine and can choose whichever scent they gravitate towards. The three scents that we would recommend for kids are Bonnie n Clyde (unscented) Sweet Jane and Blackberry Betty – flavoured with organic, natural and delicious (they are even edible!) flavour oils. Our flavour oils come from Nature’s Flavors based out of California, their website has great information: www.naturesflavors.com. These oils are the same products organic candies are flavoured with.

I prefer unscented products.

Bonnie n Clyde is unscented with a slight hint of chocolate from organic sources.

What are flavour oils?

Several of Routine’s products are scented with organic, natural and delicious (they are even edible!) flavour oils. Routine’s flavour oils come from Nature’s Flavours based out of California.Their website has great information: www.naturesflavors.com. These oils are the same products organic candies are flavoured with.

I eat gluten-free.

All Routine scents are gluten free.

Do you make a vegan formula?

Sure do! Sexy Sadie, Lucy in the Sky and Johnny’s Cash are 100% vegan – all other scents contain beeswax. The beeswax we use is local and ethical from Nixon Honey in Innisfail, Alberta. We also donate a % of sales back to the bees! Every routine product is tested on friends, never animals.

Is your baking soda aluminum free?

Yes! Baking soda, also called sodium bicarbonate (we use Bob’s Red Mill) has never contained aluminum. It is actually baking powders that sometimes contain aluminum, and thus labels should be read carefully when purchasing this product. Some brands have started labelling baking soda as aluminum free, however it is more of a marketing strategy. This has misled many people into thinking baking soda contains aluminum which is simply not true.

Ingredients?

All routine ingredients are as clean as it gets.

Ingredients and Scent Descriptions:

Reuben and the Dark & Stormy: a clay and beeswax formula that will take you over the mountains and under the stars, to your ship with a nightcap to play your guitar. A collaboration with music artist Reuben and the Dark (http://www.reubenandthedark.com).

Ingredients: Cocos nucifera (coconut) oil, magnesium hydroxide, kaolin clay, zea mays (corn, non-gmo) starch, maranta arundinacea, sodium bicarbonate, cera alba (beeswax), butyrospermum parkii (shea) butter, calendula officinalis (marigold) infused olea europaea (olive) oil, tocopherol (vitamin e), theobroma cacao (cocoa) seed butter, cetearyl olivate (and) sorbitan olivate, brassica glycerides, amyris balsamifera bark oil, callitris intratropica (blue cypress) wood oil, bursera graveolens (palo santo) wood oil, pogostemon cabin (patchouli) Oil, zingiber officinale (ginger) root oil, vetiveria zizanoides (vetiver) root oil, coffee arabica seed oil, nicotiana tabacum (tobacco) extract, rosmarinus officinalis (rosemary) leaf extract. Essential oils: amyris, blue cypress, palo santo, patchouli, ginger, vetiver, coffee and tobacco.

Like a Boss: A clay and beeswax formula that smells like geranium, rosemary, mandarin, and gettin ‘er done.

Ingredients: cocos nucifera (coconut) oil, sodium bicarbonate (baking soda), zea mays (corn, non-gmo) starch, kaolinite (kaolin clay), cera alba (canadian ethical beeswax), theobroma cacao (cocoa) seed butter, butyrospermum parkii (shea butter), calendula officinalis (marigold) infused olea europaea (olive) oil, tocopherol (vitamin e), citrus aurantium bergamia (bergamot) fruit oil, lavandula officinalis (lavender) oil, pelargonium roseum asperum (rose geranium) oil, rosmarinus officinalis (rosemary) leaf oil, citrus reticulata (mandarin) oil, citrus sinensis (sweet orange) oil, mentha viridian (spearmint) leaf oil.

Sexy Sadie: A vegan formula that smells like ylang ylang, orange, cinnamon and talking on the phone after midnight.

Ingredients: cocos nucifera (coconut) oil, sodium bicarbonate (baking soda), kaolinite (kaolin clay), butyrospermum parkii (shea butter), theobroma cacao (cocoa) seed butter, calendula officinalis (marigold) infused olea europaea (olive) oil, tocopherol (vitamin e), pogostemon cablin (patchouli) oil, cananga odorata (ylang ylang) flower oil, citrus sinensis (sweet orange) oil, vanilla planifolia oil, azadirachta indica (neem) oil, michelia champaca flower oil, cinnamonum cassia (cinnamon) oil.

Whoa! Blackberry Betty: A beeswax formula that smells like blackberries, picnics and rollerskating with your walkman.

Ingredients: cocos nucifera (coconut) oil, sodium bicarbonate (baking soda), zea mays (corn, non-gmo) starch, cera alba (canadian ethical beeswax), theobroma cacao (cocoa) seed butter, butyrospermum parkii (shea butter), flavor oils (organic blackberry, raspberry, citrus and vanilla), calendula officinalis (marigold) infused olea europaea (olive) oil, tocopherol (vitamin e).

Maggie’s Citrus Farm: A beeswax formula that smells like eating orange popsicles while running through a sprinkler.

Ingredients: cocos nucifera (coconut) oil, sodium bicarbonate (baking soda), zea mays (corn, non-gmo) starch, cera alba (canadian ethical beeswax), theobroma cacao (cocoa) seed butter, butyrospermum parkii (shea butter), calendula officinalis (marigold) infused olea europaea (olive) oil, tocopherol (vitamin e), flavor oil (organic lemon, grapefruit and citrus), citrus aurantium bergamia (bergamot) fruit oil citrus sinensis (sweet orange) oil, citrus medica limonum (lemon) peel oil, vanilla planifolia oil, myristica fragrans (nutmeg) oil.

A Girl Named Sue (sensitive skin): A sensitive clay and beeswax formula that smells like raspberry, sage and the open road in a pink cadillac.

Ingredients: cocos nucifera (coconut) oil, zea mays (corn, non-gmo) starch, kaolinite (kaolin clay), sodium bicarbonate (baking soda), cera alba (canadian ethical beeswax), theobroma cacao (cocoa) seed butter, butyrospermum parkii (shea butter), calendula officinalis (marigold) infused olea europaea (olive) oil, tocopherol (vitamin e), flavor oil (organic raspberry), salvia sclarea (clary sage) oil.

Johnny’s Cash: A vegan formula with top of notes of cedar, pine and lumberjack, with bass notes of rock n’ roll.

Ingredients: cocos nucifera (coconut) oil, sodium bicarbonate (baking soda), kaolinite (kaolin clay), butyrospermum parkii (shea) butter, theobroma cacao (cocoa) seed butter, calendula officinalis (marigold) infused olea europaea (olive) oil, melaleuca alternifolia (tea tree) oil, pogostemon cablin (patchouli) oil, citrus aurantium bergamia (bergamot) fruit oil, tocopherol (vitamin e), azadirachta indica (neem) oil, pinus sylvestris (pine) oil, cedrus atlantica (cedarwood) bark oil, cananga odorata (ylang ylang) flower oil, rosmarinus officinalis (rosemary) leaf oil, vanilla planifolia oil.

Lucy in the Sky: A vegan formula that smells like lavender, patchouli and barefoot dancing at shambhala.

Ingredients: cocos nucifera (coconut) oil, sodium bicarbonate (baking soda), kaolinite (kaolin clay), butyrospermum parkii (shea butter), theobroma cacao (cocoa) seed butter, lavendula officinalis (lavender) oil, calendula officinalis (marigold) infused olea europaea (olive) oil, tocopherol (vitamin e), pogostemon cablin (patchouli) oil, azadirachta indica (neem) oil, vanilla planifolia oil.

Sweet Jane: A clay and beeswax formula that smells like vanilla, pear and riding bikes with your best friend.

Bonnie n’ Clyde: An unscented beeswax formula for leaving the scene without a trace, in high fashion.

Bonita Applebom: A clay and beeswax formula that smells like apples, fragrant spices and snapping your bubble gum with swagger

Ingredients: cocos nucifera (coconut) oil, sodium bicarbonate (baking soda), zea mays (corn, non-gmo) starch, kaolinite (kaolin clay), cera alba (canadian ethical beeswax), butyrospermum parkii (shea butter), calendula officinalis (marigold) infused olea europaea (olive) oil, tocopherol (vitamin e), theobroma cacao (cocoa) seed butter, flavor oil (organic apple, chocolate), citrus medica limonum (lemon) peel oil, michelia champaca flower oil, vanilla planifolia oil, eugenia caryophyllus (clove) flower oil, cinnamonum cassia (cinnamon) oil, myristica fragrans (nutmeg) oil.

Napoleon’s Dynamite: A clay and beeswax formula that smells like sandalwood, bergamot, black pepper and voting for pedro.

Ingredients: cocos nucifera (coconut) oil, sodium bicarbonate (baking soda), zea mays (corn, non-gmo) starch, kaolinite (kaolin clay), cera alba (canadian ethical beeswax), butyrospermum parkii (shea butter), calendula officinalis (marigold) infused olea europaea (olive) oil, tocopherol (vitamin e), citrus aurantium bergamia (bergamot) fruit oil, theobroma cacao (cocoa) seed butter, melaleuca alternifolia (tea tree) oil, flavor oil (organic black pepper), rosmarinus officinalis (rosemary) leaf oil, santalum album (sandalwood) oil, thymus hiemalis (lemon verbena) oil, vetiveria zizanioides (vetiver) root oil.

The Curator (extra sensitive: baking soda free): An extra sensitive magnesium based formula for those who cannot use baking soda based deodorants that smells like cocoa, eucalyptus and ultra-savvy intuition.

Baking Soda Free Blackberry Betty (extra sensitive): An extra sensitive magnesium based formula for those who cannot use baking soda based deodorants. Smells like blackberries, picnics and rollerskating with your walkman.

Baking Soda Free Sexy Sadie (extra sensitive): An extra sensitive magnesium based formula for those who cannot use baking soda based deodorants. Smells like ylang ylang, orange, cinnamon and talking on the phone after midnight.

Baking Soda Free Johnny’s Cash (extra sensitive): An extra sensitive magnesium based formula for those who cannot use baking soda based deodorants. With top of notes of cedar, pine and lumberjack, with bass notes of rock n’ roll.

Ingredients: cocos nucifera (coconut) oil, magnesium hydroxide (dietary magnesium), kaolinite (kaolin clay), zea mays (corn, non-gmo) starch, maranta arundinacea (arrowroot powder), cera alba (canadian ethical beeswax), theobroma cacao (cocoa) seed butter, butyrospermum parkii (shea butter), calendula officinalis (marigold) infused olea europaea (olive) oil, tocopherol (vitamin e), melaleuca alternifolia (tea tree) oil, pogostemon cablin (patchouli) oil, citrus aurantium bergamia (bergamot) fruit oil, pinus sylvestris (pine) oil, cedrus atlantica (cedarwood) bark oil, cananga odorata (ylang ylang) flower oil, rosmarinus officinalis (rosemary) leaf oil, vanilla planifolia oil.

Moon Sisters: A blend of neroli, roses & the nostalgia of a late summer swim with our sisters, wearing nothin’ but the moonlight. CHARCOAL, MAGNESIUM & PREBIOTICS. The charcoal detoxifies, magnesium relaxes the pits to reduce stress sweats and prebiotics keep your skin healthy. There is a touch of baking soda for added deodorizing- just enough to keep most sensitive skinned people from getting irritation.

Ingredients: Ingredients: cocos nucifera (coconut) oil, magnesium hydroxide (dietary magnesium), kaolinite (kaolin clay), zea mays (corn, non-gmo) starch, maranta arundinacea (arrowroot powder), sodium bicarbonate (baking soda), cera alba (canadian ethical beeswax), theobroma cacao (cocoa) seed butter, butyrospermum parkii (shea butter), calendula officinalis (marigold) infused olea europaea (olive) oil, tocopherol (vitamin e), cetearyl olivate (and) sorbitan olivate (natural olive based stabilizer), activated charcoal, inulin alpha-glucan oligosaccharide (prebiotic), brassica glycerides (natural cruciferous vegetable emulsifier), lavandula officinalis (lavender) oil, rosa damascena flower oil, citrus aurantium (neroli) oil, michelia champaca flower oil, vetiveria zizanioides (vetiver) root oil, mentha piperita (peppermint) oil, rosmarinus officinalis (rosemary) leaf extract.

SuperStar: For the times you get really nervous and you want to stick your hands under your armpits but then you remember this routine has ACTIVATED CHARCOAL, MAGNESIUM & PREBIOTICS! Notes of vetiver, vanilla bourbon, cardamom, black pepper, tonka bean… and ziggy stardust. The charcoal detoxifies, magnesium relaxes the pits to reduce stress sweats and prebiotics keep your skin healthy. There is a touch of baking soda for added deodorizing- just enough to keep most sensitive skinned people from getting irritation.

Ingredients: cocos nucifera (coconut) oil, magnesium hydroxide (dietary magnesium), kaolinite (kaolin clay), zea mays (corn, non-gmo) starch, maranta arundinacea (arrowroot powder), cera alba (canadian ethical beeswax), sodium bicarbonate (baking soda), theobroma cacao (cocoa) seed butter, butyrospermum parkii (shea butter), calendula officinalis (marigold) infused olea europaea (olive) oil, tocopherol (vitamin e), activated charcoal, inulin alpha-glucan oligosaccharide (prebiotic), cetearyl olivate (and) sorbitan olivate (natural olive based stabilizer), brassica glycerides (natural cruciferous vegetable emulsifier), pogostemon cablin (patchouli) oil, vanilla planifolia, elettaria cardamomum (cardamom), vetiveria zizanioides (vetiver) root oil, dipteryx odorata (tonka bean), roseum asperum (rose geranium) oil, salvia sclarea (clary sage) oil, melaleuca ericifolia rosalina) oil, piper nigrum (black pepper) oil, rosmarinus officinalis (rosemary) leaf extract.

Cat Lady: (vegan no beeswax) If you like piña colada, eatin’ cake in the rain, sleepin’ in ‘stead of yoga, and your papi’s champagne. This feisty lady is VEGAN, full of magnesium, has reduced baking soda and smells like pineapple upside-down cake. We ain’t kitten around! MEOW!

Ingredients: cocos nucifera (coconut) oil, magnesium hydroxide (dietary magnesium), kaolinite (kaolin clay), zea mays (corn, non-gmo) starch, maranta arundinacea (arrowroot powder), sodium bicarbonate (baking soda), hydrogenated olive oil, olea europaea (olive) fruit oil, olea europaea (olive) oil unsaponifiables, theobroma cacao (cocoa) seed butter, calendula officinalis (marigold) infused olea europaea (olive) oil, tocopherol (vitamin e), butyrospermum parkii (shea butter), hectorite (hectorite clay), flavor oil (organic strawberry and pineapple), cocos nucifera (coconut) pulp extract, brassica glycerides (natural cruciferous vegetable emulsifier), vanilla planifolia oil, rosmarinus officinalis (rosemary) leaf oil